Are profitable, top search ranks possible without the help of an experienced search
engine optimization company?
Can a software package or online miracle site touting testimonials and grandeur
guarantees of success elevate your online presence enough to really increase sales?
Unfortunately, unless the software or miracle website were able to research your
market, find hidden niches within it, author intriguing, creative, relevant and
keyword laden content, house it in a framework that meshes precisely with that
content, dissect and analyze your ranking competition and apply that statistical data
within the afore mentioned tasks, you'll be using that money back guarantee.
The same goes of number one rank promises for a keyword for $49. Now I'm not
suggesting a claim like that is bogus or false advertising. But, ask if that keyword
or phrase has actually had more than one search somewhere in the world in the past
month. Or to shake them, insist your keyword phrase they must bring to the
number one spot is "online casino.
IS THERE INEXPENSIVE HELP THAT WORKS?
Is there a working alternative for smaller businesses and sites that can't budget pro
SEO right now? There are techniques that would give your site a chance of rising
higher in the ranks. You'll find countless articles and instructions online and in
bookstores about general things you can do to your site to improve it's online
presence.
While helpful and usually accurate, blindly applying techniques to your site without
some further knowledge of your own site, your competition, and your online market
will hinder your efforts.
With some real world, current analysis of YOUR individual situation at your disposal,
you can greatly improve your efforts with even the smallest copy, title or content
adjustment. It is going to require some work on your part, no matter what do-it-
yourself tactics you employ.
HOWEVER, there are tools and analysis reports available to you that can give you a
towering leap for the do-it-yourselfer. Some plain English comparisons of your
page vs. the top 10 ranking pages in a particular engine for a particular keyword
phrase will define dozens of parameters to begin your do - it -yourself optimization.
How many links do you need, are there better keywords you should choose, and
then what do you do with all this information once you have it? Comparisons and
analysis of your site and your competitors are usually presented in an easy to
understand format and reveal patterns and collected intelligence that can help you
re-write and revise your content and page layout and begin your SEO efforts a lap
ahead of everyone else.
SET REALISTIC GOALS
You must remember, legitimate, professional search engine optimizers are
immersed in their field and are educated with experience. The time, knowledge,
talent and effort that you get with a pro is worth every penny.
A professional SEO's approach involves research of your market, competition and
many times a significant renovation of your existing site from code to content. The
in-depth detail and deep analysis, content development, link and page structure
requires a significant amount of time, experience, and a lot of hand work.
In other words, if you want to feel better and improve your self image, you don't
have to pay a doctor to tell you that eating healthy, taking a vitamin and regular
exercise will make a marked improvement in your well being.
If you want the large scale, lasting and radical change a facelift can give you, you
must pay a plastic surgeon for his education, experience and talent.
Don't forget to use some common sense when looking at your market. If you think
you're going to rank for a highly competitive keyword that has several well known
companies at the top without the aid of a professional, you'll probably end up
disheartened.
Achieving first page ranks for competitive keywords in a saturated market is a
mammoth task, and at the very least would require a full time effort by an
experienced firm with resources to take on such a challenge. Don't be discouraged;
with some brainstorming you can think of some related, less competitive keywords
and niche markets to target.
HOW A LITTLE KNOWLEDGE CAN GO A LONG WAY
Some very simple copy adjustments in the right place can go a long way on less
competitive sites. Let's look at a few easy changes anyone can make.
Page Titles
The page title, the words that display in the top of your web window, is one of the
most crucial elements on the page as far as the search engines go. When you do a
search for something what do you type in the search field? Unless it's a company's
specific name, you type in a keyword or key phrase like "mens cross training air
sneakers".
A very common mistake is to put your company name in the page title. Sometimes
it's appropriate, but for ranking purposes, use a concise description of your page
with a prime keyword from that page.
Bonus Hint- Start your first sentence with that same keyword!
Content Quality
You'll surely find as many opinions about content as there are about politics. Take
away the extremes and you'll find the meat is the same. To increase your rank, you
have to have searchable content, and it must be quality. What is quality? More
importantly, what do the search engines think is quality?
The answers depend on your site and position on the internet. However, all quality
content shares some characteristics.
It's useful information about your products or service. Don't throw random free,
generic, carbon copied stuff from the web onto your site. Use some thought and
creativity. Build copy around different aspects of your target.
LOOK FROM A NEW PERSPECTIVE
If you have a site about restoring classic cars, make a page about the evolution of
headlights over the decades. Add another page about how and where to find hard
to find classic parts.
Content should be:
Easy to follow- and well written for a human reader, not a search engine.
Unique- write it yourself or hire a writer.
Varied- Don't fill your page with the same keyword repeatedly or you risk being
considered spam. Examine the keyword densities of your keyword in the top 10
listings it returns in a particular engine. Stay within that number.
Take a few more evenings or weekends and improve your ranks by doing some
research and digging, and applying that invaluable knowledge strategically to your
web site.
KINDS OF SEO RESEARCH you can do to win
There are SEO companies online who offer various reports that can save you a lot of
the legwork. Even the simplest of tasks can be too time consuming when you need
to focus on editing your pages. For example, finding your current rank, if any, in all
of the major engines for all of the keywords you want to rank could take a day on
your own. Some other types of reports available are:
Keyword Research-
A list of keywords you or I might make sitting down with a pencil and paper is a
good start. The important word here is "start". That list is dozens of revisions away
from completion. It will expand and contract many times as further information is
gathered.
Are your words focused and targeted enough so you'll attract qualified leads? Are
there related words and phrases that you haven't thought of? What words does your
competition have throughout their pages? And most importantly, are the words
you've chosen actually being typed into search engines?
You can find many different levels of keyword services from simple analysis of your
existing pages to research and development of an entire list ready for use in your
pages, Adwords or PPC campaigns.
Competition Research-
Who is ranking now? Who is in the positions where you want to be? Examine your
competition's pages with a microscope. An Understanding of those you want to
outrank gives you a working outline to revise your own. (Do NOT copy their
content.) Focus on trends, keywords, densities, titles, page elements... their pages,
structures and their links.
On Page Optimization-
A report like this analyzes the words in the elements on your page like titles and
boldface or headings as well as your body copy, and link text. It also tells you
information about keyword density. Earlier I mentioned that using a keyword too
many times on a page could be considered spam. An analysis like this will show
how many times each word, word pairs and groups of words were used on a page
and what percentage of all the words they are.
A report on a high ranking competitor's site will give you some insight into a page
that is successfully ranking for keywords you want.
Off Page or Link Reports-
As soon as you start learning about search engine optimization, you'll understand
what a key role good quality links play in determining rank. These types of analysis
will show who is linking to you, or even better, who is linking to a ranking
competitor. You can get some ideas of sites to list with and an approximate
number of links of a particular quality that you'll need to rank.
TAKE SOME ACTION- a few well researched changes can give you a boost
If ranking and online presence are crucial, then find a respected, recommended and
experienced search engine optimization professional. The same logic that tells you
to go to the doctor when aspirin doesn't do the applies to this situation.
If budget is constricting, your keywords have little competition, or you'd like to
improve your presence to the best it can be without employing a professional then
you'd be surprised what a little knowledge and time can do for your ranking.
Applying the same techniques every few weeks and keeping your site fresh will put
you a level even higher above the rest.
Remember, many variables and factors are considered and given varying weights by
different engines to determine where you rank. A brand new site, no matter how
optimized it is usually doesn't show any rank in Google until it miraculously appears
about a year later. Older sites of more than a few years often take the top ranks for
competitive words.
Don't be discouraged. The simple SEO methods you read about online or in
publications can give your site a stronger presence, but will achieve far better
results for you if you employ some smaller, budget based intelligence and research.
engine optimization company?
Can a software package or online miracle site touting testimonials and grandeur
guarantees of success elevate your online presence enough to really increase sales?
Unfortunately, unless the software or miracle website were able to research your
market, find hidden niches within it, author intriguing, creative, relevant and
keyword laden content, house it in a framework that meshes precisely with that
content, dissect and analyze your ranking competition and apply that statistical data
within the afore mentioned tasks, you'll be using that money back guarantee.
The same goes of number one rank promises for a keyword for $49. Now I'm not
suggesting a claim like that is bogus or false advertising. But, ask if that keyword
or phrase has actually had more than one search somewhere in the world in the past
month. Or to shake them, insist your keyword phrase they must bring to the
number one spot is "online casino.
IS THERE INEXPENSIVE HELP THAT WORKS?
Is there a working alternative for smaller businesses and sites that can't budget pro
SEO right now? There are techniques that would give your site a chance of rising
higher in the ranks. You'll find countless articles and instructions online and in
bookstores about general things you can do to your site to improve it's online
presence.
While helpful and usually accurate, blindly applying techniques to your site without
some further knowledge of your own site, your competition, and your online market
will hinder your efforts.
With some real world, current analysis of YOUR individual situation at your disposal,
you can greatly improve your efforts with even the smallest copy, title or content
adjustment. It is going to require some work on your part, no matter what do-it-
yourself tactics you employ.
HOWEVER, there are tools and analysis reports available to you that can give you a
towering leap for the do-it-yourselfer. Some plain English comparisons of your
page vs. the top 10 ranking pages in a particular engine for a particular keyword
phrase will define dozens of parameters to begin your do - it -yourself optimization.
How many links do you need, are there better keywords you should choose, and
then what do you do with all this information once you have it? Comparisons and
analysis of your site and your competitors are usually presented in an easy to
understand format and reveal patterns and collected intelligence that can help you
re-write and revise your content and page layout and begin your SEO efforts a lap
ahead of everyone else.
SET REALISTIC GOALS
You must remember, legitimate, professional search engine optimizers are
immersed in their field and are educated with experience. The time, knowledge,
talent and effort that you get with a pro is worth every penny.
A professional SEO's approach involves research of your market, competition and
many times a significant renovation of your existing site from code to content. The
in-depth detail and deep analysis, content development, link and page structure
requires a significant amount of time, experience, and a lot of hand work.
In other words, if you want to feel better and improve your self image, you don't
have to pay a doctor to tell you that eating healthy, taking a vitamin and regular
exercise will make a marked improvement in your well being.
If you want the large scale, lasting and radical change a facelift can give you, you
must pay a plastic surgeon for his education, experience and talent.
Don't forget to use some common sense when looking at your market. If you think
you're going to rank for a highly competitive keyword that has several well known
companies at the top without the aid of a professional, you'll probably end up
disheartened.
Achieving first page ranks for competitive keywords in a saturated market is a
mammoth task, and at the very least would require a full time effort by an
experienced firm with resources to take on such a challenge. Don't be discouraged;
with some brainstorming you can think of some related, less competitive keywords
and niche markets to target.
HOW A LITTLE KNOWLEDGE CAN GO A LONG WAY
Some very simple copy adjustments in the right place can go a long way on less
competitive sites. Let's look at a few easy changes anyone can make.
Page Titles
The page title, the words that display in the top of your web window, is one of the
most crucial elements on the page as far as the search engines go. When you do a
search for something what do you type in the search field? Unless it's a company's
specific name, you type in a keyword or key phrase like "mens cross training air
sneakers".
A very common mistake is to put your company name in the page title. Sometimes
it's appropriate, but for ranking purposes, use a concise description of your page
with a prime keyword from that page.
Bonus Hint- Start your first sentence with that same keyword!
Content Quality
You'll surely find as many opinions about content as there are about politics. Take
away the extremes and you'll find the meat is the same. To increase your rank, you
have to have searchable content, and it must be quality. What is quality? More
importantly, what do the search engines think is quality?
The answers depend on your site and position on the internet. However, all quality
content shares some characteristics.
It's useful information about your products or service. Don't throw random free,
generic, carbon copied stuff from the web onto your site. Use some thought and
creativity. Build copy around different aspects of your target.
LOOK FROM A NEW PERSPECTIVE
If you have a site about restoring classic cars, make a page about the evolution of
headlights over the decades. Add another page about how and where to find hard
to find classic parts.
Content should be:
Easy to follow- and well written for a human reader, not a search engine.
Unique- write it yourself or hire a writer.
Varied- Don't fill your page with the same keyword repeatedly or you risk being
considered spam. Examine the keyword densities of your keyword in the top 10
listings it returns in a particular engine. Stay within that number.
Take a few more evenings or weekends and improve your ranks by doing some
research and digging, and applying that invaluable knowledge strategically to your
web site.
KINDS OF SEO RESEARCH you can do to win
There are SEO companies online who offer various reports that can save you a lot of
the legwork. Even the simplest of tasks can be too time consuming when you need
to focus on editing your pages. For example, finding your current rank, if any, in all
of the major engines for all of the keywords you want to rank could take a day on
your own. Some other types of reports available are:
Keyword Research-
A list of keywords you or I might make sitting down with a pencil and paper is a
good start. The important word here is "start". That list is dozens of revisions away
from completion. It will expand and contract many times as further information is
gathered.
Are your words focused and targeted enough so you'll attract qualified leads? Are
there related words and phrases that you haven't thought of? What words does your
competition have throughout their pages? And most importantly, are the words
you've chosen actually being typed into search engines?
You can find many different levels of keyword services from simple analysis of your
existing pages to research and development of an entire list ready for use in your
pages, Adwords or PPC campaigns.
Competition Research-
Who is ranking now? Who is in the positions where you want to be? Examine your
competition's pages with a microscope. An Understanding of those you want to
outrank gives you a working outline to revise your own. (Do NOT copy their
content.) Focus on trends, keywords, densities, titles, page elements... their pages,
structures and their links.
On Page Optimization-
A report like this analyzes the words in the elements on your page like titles and
boldface or headings as well as your body copy, and link text. It also tells you
information about keyword density. Earlier I mentioned that using a keyword too
many times on a page could be considered spam. An analysis like this will show
how many times each word, word pairs and groups of words were used on a page
and what percentage of all the words they are.
A report on a high ranking competitor's site will give you some insight into a page
that is successfully ranking for keywords you want.
Off Page or Link Reports-
As soon as you start learning about search engine optimization, you'll understand
what a key role good quality links play in determining rank. These types of analysis
will show who is linking to you, or even better, who is linking to a ranking
competitor. You can get some ideas of sites to list with and an approximate
number of links of a particular quality that you'll need to rank.
TAKE SOME ACTION- a few well researched changes can give you a boost
If ranking and online presence are crucial, then find a respected, recommended and
experienced search engine optimization professional. The same logic that tells you
to go to the doctor when aspirin doesn't do the applies to this situation.
If budget is constricting, your keywords have little competition, or you'd like to
improve your presence to the best it can be without employing a professional then
you'd be surprised what a little knowledge and time can do for your ranking.
Applying the same techniques every few weeks and keeping your site fresh will put
you a level even higher above the rest.
Remember, many variables and factors are considered and given varying weights by
different engines to determine where you rank. A brand new site, no matter how
optimized it is usually doesn't show any rank in Google until it miraculously appears
about a year later. Older sites of more than a few years often take the top ranks for
competitive words.
Don't be discouraged. The simple SEO methods you read about online or in
publications can give your site a stronger presence, but will achieve far better
results for you if you employ some smaller, budget based intelligence and research.
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